Founded in 1960, Product Acceptance & Research (PAR) is a custom marketing research firm headquartered in Evansville, Indiana. Our mission is to provide actionable information to guide our clients’ decision-making process – and to do so with the right information, on time, and within budget.

Marketing Research Company

Our marketing research project directors treat you, the customer, as #1.  We work closely with you from beginning to end of each project and knowledge is retained for follow-up studies.  We have a 40 station call center and a large focus group room with auditorium style seating to serve our clients. 

Retail Sales Measures Division

Our retail sales measures division is a group of highly trained and dedicated professionals who become specialists in our client product categories.  Tracking studies are our specialty.

Mailing and Lead Fulfillment Division

Our mailing and lead fulfillment division has continued to grow as a natural extension of our tracking studies and marketing research services.  Product fulfillment is our specialty here.  We are centrally located in southern Indiana which makes distribution ideal.

Data Services Division

Our data services division comprise of 30% of our business which shows our dedication for quality data.  From tabulating studies to building tracking study applications that require years of development, we can handle any project no matter how large or small.